Despite what many people say, the fundamentals of SEO barely change. There are Google updates multiple times a year, changes to how search engines handle aspects of technical SEO, smart folks coming up with new tactics, etc. Keyword research is the process of finding what your customers are searching for. It’s important because you won’t get discovered if people aren’t searching for the keywords you target.
Search for your company’s head term on Google.
- This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool.
- Though it can be time-consuming, link building is a well-acknowledged way to enhance your search engine rankings.
- Alex Chris is a digital marketing consultant, author, and instructor.
- If you are just launching your website, the very first question you might have is whether you should include www in your domain or not.
- By leveraging the tools and strategies outlined here, you can work towards gaining and maintaining an edge.
How often do they contact you SEO Anomaly or how responsive are they when you reach out? If you’re satisfied with how a smaller project is going, you’re likely to do well with a bigger project or long-term contract. When selecting an SEO service, you should first consider your SEO goals. Then, spend time with a few SEO service providers to discuss those needs in light of what each agency delivers.
Common SEO FAQs
But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin. Search engine optimization focuses on improving a website and its content, while pay-per-click advertising focuses on improving an ad campaign and its ads. Like search engines evaluating content based on more than 200 ranking factors, SEO does the same.
Search engines, fueled by the rise of artificial intelligence (AI), are getting smarter and redefining the mechanics of search. By leveraging the tools and strategies outlined here, you can work towards gaining and maintaining an edge. All three businesses benefit from increased exposure to each other’s customer base. Participate in local events, join local business associations, and collaborate with other like-minded businesses on joint promotions.
As a side note, check out this guide if you still need a little help coming up with a name for your blog. If you Google “Kinsta,” you can see that our Twitter, Instagram, and Youtube profiles all rank on the first page. If you’re very active on Twitter, you may also qualify for a special search result featuring your 3 most recent Tweets, as seen in the Kinsta brand SERP. Using social media profiles can be an instant win for your brand and require minimal effort. Another significant advantage of this strategy is that social media profile pages can often rank in SERPs.
